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Head of Social Media and Marketing

Careers Site Advertising End Date:
21 Nov 2018
About Tony Blair Institute for Global Change:

At the Tony Blair Institute for Global Change we are dedicated to making globalisation work for the many, not the few. We do this by helping countries, their people and their governments, address some of the most difficult challenges in the world today – beginning with those where we think we can break new ground, offering leaders new thinking and new approaches. Our staff – over 200 of them, based all over the world – are working on some of the most intractable problems around issues of co-existence, governance, the peace process in the Middle East and renewing the centre.

Focus of the Role:

Working across the Institute, you’ll shape and lead our social media and digital marketing strategy. You’ll be highly creative, with a strong working knowledge of the key social media channels and how to use them effectively, and have a proven track record of delivering innovative, impactful digital campaigns that reach like-minded people in new ways.

What you’ll do:

Strategy and leadership

  • Design, update and lead the social media, email and wider digital marketing strategies for the Institute, working closely with the Director of Engagement to ensure these align with the wider engagement strategy. You’ll be supported by the Social Media and Digital Marketing Officer to do this
  • Ensure that our strategies flow outwards from data insight and analysis, and constantly look to adapt the strategy to respond to new insights
  • Ensure that our strategies have a focus on the growth of our email and social media audiences
  • Ensure that the Institute is as well represented on social media and email; showcasing the work, leading and taking part in discussions
  • Create and lead the implementation of effective, tailored journeys for different audience segments

    Creative campaigns

  • Develop, commission and execute bold and creative campaign ideas, making sure that we engage with our audiences in a range of innovative ways
  • Develop, commission and execute written content that catches attention, and helps to both build and engage our digital audiences. This will include, but not be limited to email campaigns, digital adverts and a range of other social media and wider digital content

    Collaborative working and skill sharing

  • Work with other members of staff, at all levels of seniority, across the Institute to ensure the overall communications approach is joined up, both in terms of planning and delivery
  • Communicate with a range of senior stakeholders to provide updates and insight on our reach and impact on social media and within our digital marketing
  • Stay up-to-date with best practice and innovation, implementing these within our social media, email and wider digital marketing efforts
  • Support colleagues through sharing best practice approaches to promoting our work within their own networks
What We Look For in Our People:

What You Will Be

  • An expert in developing effective strategies to engage audiences using social media, email and to have a wider digital marketing expertise. We want to see how you’ve grown and targeted online audiences too
  • Experienced in delivering effective creative digital campaigns for similarly high profile organisations and/or individuals, and be able to show how you’ve created and managed cutting-edge social media, email and wider digital marketing content
  • Able to show us how you’ve developed and implemented tailored journeys for different audiences
  • Comfortable and experienced in talking to senior leadership about your strategies and results of your campaigns
  • Able to expertly navigate your way around the challenges and opportunities of each major digital channel, and be able to show us how you’ve done this
  • Experienced at managing others, and working collaboratively to make things happen
  • Ready to roll your sleeves up and work to deliver what’s needed
  • Experienced at working in a high profile digital or communications department, either at an agency or in-house, or experienced at working in fast-paced campaign or news environment
  • You’ll have a real eye for detail, and have high standards when it comes to all types of communication. You might also have extensive experience of copywriting that you be able to show has engaged audiences effectively
  • Experienced in working with a range of content types, from video to long-form reports, in an engaging way online. And having a strong understanding of other communications disciplines such as print and broadcast
  • Experienced in using evaluative tools to measure how successful we are, and advise on how we can continue to improve in all that we do online
  • Superbly organized with great prioritisation skills, but also able to seek out and/or respond positively to engagement opportunities that arise
  • Proactive, creative and resourceful with a ‘can-do’, forward thinking attitude
  • Able to work well under pressure and meet targets and deadlines
  • Able to travel nationally and internationally from time-to-time, and work outside of office hours when needed

values we look for:

  • COURAGE… because to tackle global challenges, we must innovate and take smart risks
  • COLLABORATION… because when we work together and with external partners, we can overcome even the largest problems
  • COMPASSION … because our work is ultimately about improving people’s 

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